So Ultimo have flown Argentinean beauty Luisana Lopilato to the UK for her first shoot in London for their new campaign.
It's obvious why Luisana, the wife of singer Michael Bublè, has been called one of the world's most beautiful women in the shots which were released today.
London calling: Luisana Lopilato models Ultimo's new range in her first shoot for the company in the UK
Since being signed with the underwear label six months ago, the actress has starred in numerous campaigns but this is her first London shoot.
Michelle Mone OBE, creator of Ultimo, said the time was right for Luisana to come to the UK to soak up the atmosphere ahead of the summer of sport.
Curve enhancing: The wife of Michael Buble wears the Opium Bra, £28.00 and knicker shorts, £14.50
'Luisana looks absolutely beautiful in our new campaign. She really knows how to work the camera and looks effortlessly sexy in our new range.'
Luisana said she loved visiting the capital. 'I had so much fun shooting the Ultimo campaign. The Ultimo products give your cleavage a great boost and are supportive,' she said.
Making a splash: Earlier this year, Luisana
modelled Ultimo's swimwear rage including the Miami bikini, pictured, a
cleavage-boosting bikini with silicone filled cups that can increase the
look of the bust by two sizes
The
underwear modelled by Luisana is the Opium Bra, £28.00 and knicker
shorts, £14.50, which is available in sizes 32-38 A-G at
www.ultimo.co.uk and Debenhams stores nationwide. The new underwear maximises curves and cleavage like the brand's swimwear range which was released earlier this year and also modelled by Luisana.
Having shot to teenage stardom on a Latin American Glee-style TV series Chiquititas, she went on to become an award-winning actress and recording artist in her homeland, and has been voted on to Spanish FHM’s 100 Sexiest list for the past three years in a row.
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