Now THIS is how you’re supposed to dress for Royal Ascot: Race course holds its own fashion shoot to show women how to win in the style stakes

Royal Ascot has tightened up its dress code this year so ladies visiting the Royal Enclosure must cover their midriffs, eschew fascinators and wear skirts of 'modest length'.
But just in case there were any doubt, the Racecourse has released a series of stunning  photographs for its official 2012 campaign.
And they certainly reinforce the message in style.

The official campaign images for Royal Ascot 2012 celebrate classic British style and feature an hourglass gown by Antonio Berardi and domed hat by Stephen Jones

The images shot by fashion photographer, Simon Proctor, feature English rose, the model Charlotte Pallister.
She wears outfits including a this dramatic gown by Antonio Berardi in ivory with black panelling (pictured above) plus a series of similarly stunning hats by the milliner Stephen Jones.
The photographs were inspired by the glamour of 1950's Dior haute couture and pays homage to Richard Avedon's iconic Dovima with the Elephants picture of 1955 which appeared in Harper's Bazaar magazine.
Other outfits feature sculptural tailoring and immaculate suiting by Vivienne Westwood both in thoroughly modern white textured fabric and more traditional oyster brocade.

 

Pallister also sports also a flirty trapeze style skirt and a monochrome top, both by Dior, cinched at the waist by a narrow belt.
From his giant black flying saucer to his 50s-style domed shapes, Stephen Jones' hats definitely adhere to the 'four inch minimum' rule enforced in the Royal Enclosure.
Of his most elaborate creation, Jones explained, 'It’s a dramatic dome in jet embroidered Italian straw. Architectural, modern, glamorous!'
Jones has been described as ‘the maker of the most beautiful hats in the world’ Anna Piaggi fashion editor of Italian Vogue.
Pallister is accessorised with diamond jewels by Asprey, a dapper gentleman in a morning suit and three rather fine race-horses named Loch Fleet, Rajamand and Gallowgate Lad.

The images shot by fashion photographer, Simon Proctor, feature English rose, the model Charlotte Pallister.

Charlotte, wearing Dior, is pictured with four-legged friends Loch Fleet, Rajamand and Gallowgate Lad

The images by Simon Proctor were inspired by 1950's Dior haute couture

The pair represent the epitome of decorum and would certainly be welcomed into Ascot's Royal Enclosure

Jones has been described as ‘the maker of the most beautiful hats in the world’ Anna Piaggi fashion editor of Italian Vogue

'It’s a dramatic dome in jet embroidered Italian straw,' explained Jones of this elaborate hat

Charlotte shows off her hourglass figure in a structural panelled gown by Amanda Wakeley